Many organizations create mission, vision and values statements.  But if you want a real indication of the organization’s mission and values, look at the budget.  The budget tells you where the organization is putting its resources and this is a clear, concrete statement of what it values.  For example, many of my clients say they want to reach a broader audience  — but don’t want to pay for professional website.  They often have a volunteer create or manage their site.  Many of the church groups I work with say they want to attract younger people — and then hire a part-time youth minister.  Such actions send a clear message about the organizations priorities and values.

So while I recommend the exercise of creating mission, vision and values statements, I also recommend one more step.  Take those statements and compare them to the organization’s budget.  It will most likely be a very revealing experience.



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